Persistency is a term used in the insurance industry. It is a widely accepted metric that measures the percentage of already written insurance policies that remain in force without lapsing or being replaced by policies of other insurers. This concept of persistency is a critical factor in the viability and success of insurance companies and they constantly look for ways to increase this percentage.
Persistency is a great term to consider for LaserShip’s business: It evokes the image of our determined and dedicated teams doing all that it takes to produce on-time deliveries with full communication to our customers; creating the differentiations that sets us apart, resulting in long-term retention of customers.
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