Wednesday, March 30, 2011

Understanding Our Values

  LaserShip has grown at such a dramatic pace over the last few years: We are processing millions (no longer thousands) of product deliveries through a network of far flung operations with many new employees.  
  It is therefore vital that everyone understands—or at least has a feeling for—who we are as a company, as an organization:  Where we came from, what is we believe in and what we are working toward.
   Core Connectivity is this process of reaching out to everyone—to connect everyone at LaserShip to our core. 

  At the core of LaserShip’s culture is our values; those things that define who we are, what we believe in, why we make the choices that we do. 
  Our organizational culture was formed early on as a reflection of the founder's beliefs. What was important to the founders of the company became important to the first generation of employees and managers and the next, and the next until those values became entwined as the corporate culture.
   The risk of any growing organization is to lose touch with its founding principles.  But, we cannot afford to lose touch with what made us successful, competitive and enduring. 
  In the beginning, the fundamental values were a set of shared beliefs:
   
v    
v     

 
Work together
v     All hands on deck
v     Do whatever it takes to get the job done
v     Keep relationships alive
v     Trust each other
v     Do what feels right in your heart
v     Reward performance 
v   Teach the next person in line 
v  Take care of those around you
v  Give your all each day
v  Make it better tomorrow
v  Be passionate about what you 
v  Show the world your good side
 
   Eventually, these shared beliefs made their way into five value statements or focuses of the business:
1.      CUSTOMER FOCUS—driven to create satisfied, long-term customers through superior service.

2.      EMPLOYEE FOCUS—driven to recognize, reward and respect the contribution of our people.

3.      ETHICAL FOCUS—driven to demonstrate integrity to customers and employees through honesty and fairness.

4.      QUALITY FOCUS— driven to constantly improve our performance.

5.      IMAGE FOCUS—driven to conduct our selves in a professional manner.

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