Sunday, August 5, 2012

Our Higher Purpose


Does LaserShip Have a Higher Purpose?
Our higher purpose is not just what we do that is meaningful for others; it is what, in that process, we create for ourselves.
   Our work is often made up of three types of activities.
·       Moving packages around:  Many of us are involved in the actual physical movement of packages—planning where they are coming from and where they are going, unloading, sorting, routing, reloading and delivering.
·       Moving Information around:  Increasingly many of us move the information about the package movement from one place to another, with some value added.  This includes inputting, monitoring, reporting, explaining, communicating
·       Moving People around:  Directing people on how to sort or where, how and when to deliver. 
   We move packages, information and people around because of our purpose: Providing the final mile in a customer’s logistical supply chain.  We don’t do this for ourselves, we do this for others—and often one step further removed, for their customers.
   Is there a higher purpose in this?  Seeing the higher purpose in these activities can easily get lost    in the sheer volume of packages and details.  
   To see a higher purpose, it is necessary to take a higher level view.  Look at what we do not from our point of view, but from the perspectives of our customer’s and the recipient’s.  While often we are delivering seemingly ordinary household products and purchases, each and every one was saved and shopped for then eagerly selected and awaited.  For our business to business customers we are the final link between two businesses with their own purposes and missions, but one of which is to stay in business—keeping people employed--by having the necessary materials and products available. 
   There is another class of final mile deliveries that we regularly perform:  These are both routed and on-demand deliveries of critically needed pharmaceutical and life science supplies: Prescription drugs, blood supplies, organs for transplant, diagnostic samples and medical equipment.  Each of these deliveries touches someone, somewhere in a meaningful life extending or saving way.
   Even with all of this, there still exists, perhaps, a higher level of purpose.  Beyond the specifics of our deliveries and who we touch with them, at LaserShip we are creating something that we are all a part of, something that we all contribute to and benefit from:  LaserShip itself.
   Together, we are building a human growth machine. 

·                   A place that allows anyone wants to participate the opportunity to learn, grow and advance
·                    A place where everyone has an opportunity to excel
·                    A place that promotes pride, confidence, strength, security, and vitality
·                    A place to grow our skills, our careers our income
·                    A place to develop meaningful relationships
·                    A place of where we find strength in collaborative interactions
·                    A place where we learn how to support each other
·                    A place where each person’s voice adds to what we know and how we perform
·                    A place where the concept of “our mutual well-being” is known, shared and appreciated
·                    A place to share the joys of winning
·                    A place that endures but made stronger by each individual contribution
   Our higher purpose is not just what we do that is meaningful for others; it is what, in that process, we create for ourselves. 
   Our legacy is in ourselves and our organization.  Individually, we are made stronger by each challenge, more skilled with each task, more knowledgeable with each experience and more fulfilled with each collaborative interaction.  Organizationally, each day our combined efforts and results facilitate our growth which makes us more secure allowing us to advance our future investments and create even more opportunities:  Great, enduring and rewarding.

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